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Van Raam produces uniquely special needs bicycles and specializes in tricycles, transport bikes, scooterbikes, wheelchair bikes, tandem bikes, double rider bikes, and low step trough bikes (also known as comfortbikes). Each model is also available as an electric bike (Pedelec).
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Van Raam is a Dutch producer of unique custom bikes. Want to know more about our company or special needs bikes?
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Vacancy Marketing Specialist DACH region
As a Marketing Specialist for the DACH region at Van Raam, you are responsible for developing and implementing marketing strategies, campaigns, and events targeted at Germany, Austria, and Switzerland (DACH region). You will be part of our marketing communication team and act as our DACH expert. In this role, you will work closely with other marketing specialists and our sales team. You play a key role in further expanding Van Raam’s market position in the DACH region and boosting interaction and conversions within our target audiences. You will regularly coordinate your strategy and activities with the marketing manager, the marketing team, and the sales manager.
Your Responsibilities:
Marketing Strategy for the DACH Region:
You develop a tailored marketing strategy for the specific target groups in Germany, Austria, and Switzerland. You collect relevant data, conduct market research, and use these insights to create targeted and results-oriented initiatives. Your focus is on increasing brand awareness and engagement. You have an excellent command of the German language and culture and effectively adapt content across various channels and for different audiences.
Market Analysis for the DACH Region:
You regularly conduct market research to identify local trends, competitive developments, and opportunities. You use these insights to continuously optimize our regional marketing strategies and tailor them to the market’s needs.
Local Marketing Campaigns:
You create and implement local marketing campaigns specifically tailored to the interests and needs of the target audiences in the region. You use a variety of channels such as print, radio, local media, and digital advertising to achieve broad reach.
Event Organization:
You are responsible for organizing and coordinating events aimed at increasing brand awareness, engaging the community, and attracting potential customers. This includes product launches, workshops, and demo days.
Collaboration with Local Partners:
You build long-term relationships with local partners such as companies, organizations, and influencers to enhance brand visibility and leverage local marketing opportunities.
Budget Management:
You manage the marketing budget for the DACH region and ensure that resources are strategically allocated to activities that have the greatest impact on achieving set goals.
Reporting and Analysis:
You define clear goals in consultation with the marketing manager and the sales manager and regularly report on the performance of local marketing activities. You analyze KPIs and derive optimization measures from the results to make future initiatives even more effective.
Your Qualifications:
A university degree in Marketing, Communication, Business Administration, or a related field.
Several years of experience in marketing and campaign implementation.
Excellent knowledge of the local market and culture in the assigned region.
Outstanding communication skills in German; English proficiency is a plus.
Strong project management skills and the ability to handle multiple tasks simultaneously.
Excellent interpersonal skills and the ability to build and maintain relationships with local stakeholders.
Analytical thinking and the ability to use data strategically.
You enjoy working in a dynamic environment.
"Let’s all cycle" is Van Raam’s slogan. We want to reach as many people around the world as possible, so that everyone can (re)experience the joy of cycling.
Van Raam
In Varsseveld, with around 245 employees, we manufacture unique, custom-made bicycles. Our products are shipped all over the world and are made here in one of the most innovative and sustainable factories in the Netherlands. Van Raam has ambitious growth plans, with digitization playing a key role. We are a family business, and that’s reflected in everything we do. We value collaboration and give you the freedom to shape your role in your own way. Here you can show your creativity and initiative. We believe in everyone’s potential and support you in bringing out the best in yourself. We also rely on innovative and modern technologies.
Let's all cycle!
Van Raam offers you…
A challenging and varied role with a lot of freedom.
The opportunity to work from home.
An open and family-like work atmosphere in a dynamic company.
A great team with a hands-on mentality.
An attractive salary package.
A job where you give people mobility and freedom.
An employment contract with Van Raam GmbH.
Some of your new colleagues
Karin - Team lead content creation
"As a team, we support each other wherever possible and pursue a shared goal: making people happy by helping them stay mobile. That brings an incredible sense of fulfillment."
Tessa - Online marketer
"I basically make sure that Van Raam is easily found on Google and other search engines, both organically and through paid ads. No day is ever the same."
Tess - Content specialist
"One day, I brainstorm with my colleagues about content, the next day I head out for a photoshoot, and on another day, I visit a client for an interview."
Judith - Content specialist
"Van Raam is an incredibly beautiful company where we all contribute to giving people with disabilities a sense of freedom: mobility."
Interested?
Are you interested in this position? Then simply apply via the button below.
Questions or need more info?
Contact Britt Ottevanger (Recruiter) at: +316-30 76 67 65.
Take a look at Van Raam
Curious about Van Raam and want to take a sneak peek? Watch our company video and get a glimpse of our showroom, production and assembly halls.
This position not suitable, but still searching?
Is this position not suitable for you, but are you still looking for a job? Then check out Van Raam's 'Vacancy page' and see all the open positions.
