If you click on the grey play symbol in the lower left corner, the 360 degree view will be played automatically. You don't need to do anything else here, the camera rotates around the bike by themselves, so you can get a complete view of the bike.
If you click on the blue 360 degree symbol and click on the picture with your mouse, you can rotate and view the photo of the bicycle in all directions with your hand. You can also zoom in and out using the magnifying glasses with the plus and minus symbol.
Select the symbol of the hand to move the photo manually. You can move it from left to right and from top to bottom while the bike remains in one position. You can view the bike from the same direction. When you switch back to 360 degrees you can choose another angle from which you want to view the bike. When you switch back to the hand you can move the photo again. You can also zoom in and out using the magnifying glasses with the plus and minus symbol.